Atlantic Beach

A new visual identity for Atlantic Beach, a town along the North Carolina coast. The identity system features a series of icons that highlight the town’s waterfront, shopping, dining, and historical sites. Created new street signage, a wayfinding system for pedestrians and cyclists, and graphics for the water tower and municipal departments. Also designed and developed a new website that spotlights local events as well as resources for residents and attractions for tourists.

Creative direction, consulting and project management, print and interactive design.

A series of banners designed to match the sunny sky. Each banner features an icon associated with the town. Here two dancers do the shag, a dance that originated on this beach in the 1950s.
Production sketches for new water tower logo.